SRINAGAR — Syed Areeba, founder of Roches an emerging clothing store in the Valley to showcase fashion with modern twist.
Areeba decided to start her own store specializing in traditional Kashmiri clothing, bridal wear, Pakistani suits, handmade pashmina shawls and lot more things.
Areeba, who hails from Srinagar, started Roches to introduce Kashmir’s finest weaves and designs from branded conmetics, bridal wear, kurtas, wedding dresses etc. Roches offers a wide range of clothing designed to blend modern fashion.
Areeba puts in a lot of thought at every step right from procuring the material to designing, stitching and embroidery.
While using Kashmiri as well as modern embellishments on our clothes, we do the designing, stitching and embroidery according to the latest trends.
Areeba said, “I aim to mix contemporary trends with traditional designs. I try to make something unique each time by experimenting with materials, cuts and silhouettes, a process that over the years has become very popular.”
“I created an Instagram page for Roches by Syed Areeba to showcase our range and this has helped me reach out to customers, interact with them and know their tastes and preferences,” Areeba said.
For more information you can visit store: 1st Floor, Parray Complex, Baghat Chowk Srinagar 190015
You can even call or contact on: +91-9149944800 / rochesbysyedareeba@gmail.com